Online video advertising, often abbreviated to OLV advertising, is a key part of a customer’s journey. As marketers, we know that video content is already firmly on-trend. There are over 244.4 million digital video viewers in the US alone. So it’s no surprise that video marketers get 66% more qualified leads.
If 2021 was when Americans started traveling again, then 2022 has been the year they embraced their old travel habits with full fervor. This year, after a long pandemic pause, Americans really leaned into the rebound that began in 2021. Travel spending in September reached its highest mark since the beginning of the pandemic, according to the U.S. Travel Association, and tracked six percent higher