Email marketing optimization is the process of improving email marketing success, which can be done by increasing open rates, engagement, and conversions. To optimize emails, it is essential to personalize messages, segment subscribers, and use automated messages. Additionally, emails should have eye-catching subject lines, shareable links, and clear goals & calls to action. A/B testing is also vital for achieving success with email optimization.
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Gary Thuerk holds a special place in marketing history for sending the first mass email message in 1978 to 400 customers. His innovation also earned him a new title: The Father of Spam. Sparing a debate about whether Gary’s moniker was justified, his strategy was innovative, ambitious for the time, and ultimately, effective. Of course, email marketing has significantly evolved since the ’70s, and so have customer expectations. With the average person receiving over 100 emails per day, it’s understandable for your customers to reserve their time only for messages that demand their attention. It’s a competition to stand out
10 Best Practices for Email Optimization was originally published on Blog – Validity
