The PPC (Pay-Per-Click) landing page is a dedicated web page used for running paid campaigns on platforms such as AdWords and Bing Ads. To maximize clicks and conversions, it is important to adhere to best practices such as making the landing page relevant to the user’s needs, writing copy for the buyer personas being targeted, implementing a minimalistic design, presenting a value proposition to the reader, adding the right visuals, making the page interactive, tapping into the fear of missing out, having primary and secondary CTAs, and making the page mobile-friendly. By following these best practices, marketers can effectively drive conversions and increase sales.
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Landing pages are the powerhouse of business growth. When done right, they can take your conversion rate to the next level. If not, all your effort and time will go in vain. You can have different landing pages according to the purpose of the campaign and the source channel. One such landing page that is often overlooked and needs your attention right away is the PPC landing page. So, let’s get started…Defining PPC Landing PageA PPC or pay per click landing page is a dedicated web page that is used for paid campaigns on platforms such as AdWords and Bing Ads.
10 PPC Landing Page Best Practices & Examples You Must Know was originally published on Email Uplers