This article outlines the steps for creating a successful creative brief template. It includes information such as outlining the project overview, confirming which channels will be used, outlining the project deliverables and scope, finding out who the target audience is, how success will be measured, gathering brand information, confirming message hierarchy, project timelines, and staying on track. It is meant to be a helpful guide in creating the creative brief and can be used to inform costings and project launches.
Excerpt from the main article:
Last week we joined the Parcel team who hosted their first ever virtual conference, Parcel Unpacked (see the full video here!). We were lucky enough to be one of their speakers and reveal what it is like behind the scenes at a creative CRM agency. A topic that was discussed was what our day to day consists of here at ActionRocket, and the onboarding process we have with clients from receiving a new brief through to production and launch. We had lots of feedback and interest around the topic of briefs, with many requests for more information. So here it is
10 Steps to nailing a creative brief template | ActionRocket was originally published on Email Design Review | ActionRocket