18 of the biggest copywriting mistakes you should avoid when putting together your next email campaign. Misspelling your own company name is one of the worst mistakes you can make in email marketing. Your email should be easy to read and shouldn’t contain any grammar or punctuation errors. Not Formatting Your Email Like an Email is a mistake.
Excerpt from the main article:
Let’s face it. Writing mistakes are the absolute worst, especially when they’re in any sort of marketing material. When we make simple writing mistakes, especially in our email marketing, they can derail the focus and purpose of your message, impact your reputation with your target audience, and lead to miscommunication. Before hitting that “Send” button, take the time to review your email for style, accuracy, and writing errors. It is one of the most important things you could do to ensure your marketing message doesn’t get convoluted.
16 of the Worst Writing Mistakes to Avoid in Your Email Campaigns was originally published on Blog – Benchmark Email
