Win-back emails are an automated message used to re-engage customers who have become inactive or have not engaged with a business or brand for a certain period of time. It is recommended to send win-back emails once every 3 months and to include personalization and compelling offers. Additionally, feedback surveys can be included to help understand why customers have become inactive and make necessary changes. Win-back emails can be an effective way to retain customers, as it typically costs 5 times more to attract a new customer.
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Customers often become inactive or churn from a brand over time. Further, there’s always a section of passive readers who aren’t engaging with your emails. Win-back email are indispensable to rekindle and engage inactive users and reactivate their interest in your products. This audience can be a great way to generate more profit. Moreover, win-back emails can help refine your mailing lists and campaigns to provide better value and ensure your communications are relevant. In this article, we look at the why’s and how’s of win-back emails and how to craft effective ones that interest your customers and keep
20 Win-Back Email Examples & Strategies – InboxArmy was originally published on InboxArmy