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HomeESPsDrip5 New Year's Marketing Ideas That Work

5 New Year’s Marketing Ideas That Work

This article outlines five New Year’s marketing ideas from popular brands. Origins tapped into popular New Year’s resolutions, MYRO focused on sustainability, Frank & Oak ran a competition, Flamingo Candles added customer testimonials, and Paperchase boosted AOV with product bundling.

Excerpt from the main article:

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the holiday season. In fact, in 2021, January saw the second-lowest retail sales total of any month—just ahead of February: Image source As a marketer, what can you do to avoid starting the year with two months of pain? In theory, it’s a simple solution: you just need to nail your messaging. However, as we all know, that’s easier said than done. To make your life a little easier, I dipped into the Drip archives to unearth five of the very best

5 New Year’s Marketing Ideas That Work was originally published on Drip Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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