This article outlines five New Year’s marketing ideas from popular brands. Origins tapped into popular New Year’s resolutions, MYRO focused on sustainability, Frank & Oak ran a competition, Flamingo Candles added customer testimonials, and Paperchase boosted AOV with product bundling.
Excerpt from the main article:
January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the holiday season. In fact, in 2021, January saw the second-lowest retail sales total of any month—just ahead of February: Image source As a marketer, what can you do to avoid starting the year with two months of pain? In theory, it’s a simple solution: you just need to nail your messaging. However, as we all know, that’s easier said than done. To make your life a little easier, I dipped into the Drip archives to unearth five of the very best