Salesforce Marketing Cloud provides tools to help optimize email marketing ROI in 2023. This includes cleaning up the email list, planning email design, segmenting customers into relevant categories, personalizing messages, and testing and optimizing campaigns. These best practices will help increase email engagement, open rates, and ultimately the ROI from email marketing.
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Email marketing is a highly effective and high-ROI marketing channel. Through email, you can target your audience with personalized and relevant messages, which can improve customer acquisition and retention, improve customer loyalty, and drive higher revenues and profits. Of course, high-ROI email marketing does not happen automatically. For great results, you must a) invest in the right email service provider (ESP), and b) implement proven best practices to use and optimize that ESP.If Salesforce Marketing Cloud (SFMC) is your ESP, you’re already on the right track with (a). This article will help you with (b). Keep reading to discover five
5 Salesforce Marketing Cloud Best Practices to Follow in 2023 was originally published on Email Uplers