If your subscribers aren’t opening your emails, then this signifies that your email marketing campaign might need some help. Segmenting your email list into different groups is a smart way to deal with this email marketing issue. Pay more attention to the email subject lines; personalizing them can be a very effective way to boost your open rates.
Excerpt from the main article:
Email Campaigns – Deliverability Problems. If subscribers aren’t getting your emails, no matter how much time and effort you put into crafting the perfect message, subscribers aren’t going to see it, and it will not be able to do anything for your brand. This can happen if you send messages to invalid email addresses; for example, if somebody signed up and misspelt their email address or signed up for your newsletter with a work email address and then left the company, meaning that the address is no longer valid. Unfortunately, if your company is regularly sending emails to addresses that