Email returns a colossal $36/£30 for every $1/£1 spent. This even increases in the UK & EU to $41/£34. Unlike social media, email is an open standard split across millions of independent servers. You own your own subscriber list, and are free to send to any and all parts of it whenever you like.
Excerpt from the main article:
When people think about great web advertising, they conjure up images of snazzy social media campaigns, slickly produced YouTube videos or well-targeted search result ads. But hiding in plain sight is hands-down one of the most effective marketing tools on the web. The humble email doesn’t only outperform the most well-known marketing channels on the web, as much as it absolutely smashes them.#1. Email delivers unmatched ROI of 36:1 Let’s face it, if you’re in it for the money, which almost all businesses are, this is the Holy Grail of email metrics.
5 ways email smashes other marketing channels | ActionRocket was originally published on Email Design Review | ActionRocket