January is a tough time for retailers. In 2021, it saw the second-lowest US retail sales total of any month. January languishes in the bottom quartile for average email open rates by month. Get your messaging right and there’s still money to be made.
Excerpt from the main article:
After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to hit. At that point, things get a little more… difficult. January is a tough time for retailers. In 2021, it saw the second-lowest US retail sales total of any month: (Source: YCharts.) That’s hardly surprising. With the average US adult expected to spend approximately $870 on Christmas gifts in 2022, the last thing on our minds is to spend even more.