Email segmentation is an effective way to provide customers with relevant, personalized content that meets their needs. According to research, 62% of consumers respond positively to personalized emails, yet only 25% feel email content is personalized to them. Re-engagement emails should be used to retain customers and loyalty programs are a great way to thank customers for their commitment. Cart abandonment emails can be used to recover lost sales and browse abandonment emails can be used to encourage customers to complete their purchases. Dynamic audience segmentation is a great way to boost email marketing campaigns.
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Ever wonder why email segmentation is so effective? Let me demonstrate through the power of analogy. Imagine you’re running a brick-and-mortar hardware store employing two sales reps. The first rep—let’s call them Jesse—has worked there for years. They know your loyal customers like the back of your hand, so they’re able to point shoppers in the right direction the second they enter your store. They tell tradespeople about your latest wholesale promotion and give helpful tips to hobbyists and DIY enthusiasts. The other, who goes by Kingsley, offers the same generic service to each and every customer. I’m guessing Jesse is going to
7 Simple Email Segmentation Ideas (for DTC Brands) was originally published on Drip Blog