This post provides 9 best practices for email marketing in higher education. These best practices include segmenting your audience, optimizing for mobile devices, using personalization, testing subject lines and calls-to-action, keeping the emails concise and to the point, making the emails visually appealing, ensuring the emails are accessible, following laws and regulations, and having a clear goal and purpose for each email. The article highlights the importance of these best practices in creating effective email campaigns that engage students, faculty, and other stakeholders in higher education.
Excerpt from the main article:
When you hear the term “best practice” in email marketing for higher education, your mind whisks away to some magical place for a moment, allowing you to consider what life would be like if you had all of them in place. Then reality hits, and you begin to question if any of those “best practices” are even doable inside your marketing organization. The truth is that “best practices” are simply guidelines written for the masses in marketing and are sometimes not even relatable to your vertical. There are fundamental email best practices like not buying lists, permissioning, handling of data
9 Email Marketing Best Practices for Higher Education was originally published on iPost: Email & Messaging Software Platform