This article discusses the importance of subject lines in email campaigns. It provides an overview of nine free testing tools that can be used to optimize subject lines for maximum performance. These tools provide information about spammy words, word count, sentiment, and how the subject line appears on different devices. Some tips are provided to ensure a successful subject line, such as keeping it straightforward, personalizing it, avoiding spammy words, and optimizing for mobile devices.
Excerpt from the main article:
One of the key parts of a successful email campaign is the subject line. It’s the first element that appears in your subscribers’ mailboxes and increases open rates.Let’s see some impressive stats: 64% of email recipients decide whether to open an email based on the subject line, and 69% also said that they move emails to spam based on them.So if you’re worried about the impact of your subject lines, no matter how great your copywriting is, you can use a subject line tester for maximum performance. In this guide, you’ll find first-class tools to make this process a piece of
9 Free Subject Line Testers To Drive Open Rates  was originally published on Email Marketing Automation Platform for Thriving Businesses