Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. The email deliverability rate shows the percentage of emails received by those on your subscriber list vis-a-vis their email service providers. The open rate KPI is another strategic email marketing KPI that marketers and business owners should track in 2023.
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Reading Time: 11 minutes: Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the importance of tracking and monitoring the right KPIs to enhance business potential and sales, because it results in better customer relations and overall business profits. Here, I’ll share with you the crucial KPIs to apply in email marketing, why they hold importance, and how you …
9 Mission-Critical Email Marketing KPIs To Track In 2023 was originally published on MailBakery