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HomeToolsOmeda9 Surefire Ways to Increase Your Customer Lifetime Value

9 Surefire Ways to Increase Your Customer Lifetime Value

This article outlines 9 surefire ways to increase customer lifetime value (CLV). These include personalizing content and offers, segmenting customers and targeting them with cross-promotions, increasing customer retention through customer satisfaction, providing customer education, sending product updates, customer feedback loops, customer loyalty, and referral programs, and using an end-to-end audience management platform. CLV is a measure of customer revenue potential and retention, and improving it can lead to increased profits and other benefits.

Excerpt from the main article:

Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as revenue generated from advertising, event registrations, etc.   Besides just measuring revenue, customer lifetime value is also a hugely important predictive metric. This one number can tell you:   How well your company is onboarding and retaining customers  How effective your retargeting, upselling and cross-selling tactics are   How many customers you need to pursue each year to hit revenue goals   How quickly you can expect your company to grow   How attractive

9 Surefire Ways to Increase Your Customer Lifetime Value – Omeda was originally published on Omeda

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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