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HomeToolsOmeda9 Surefire Ways to Increase Your Customer Lifetime Value

9 Surefire Ways to Increase Your Customer Lifetime Value

Omeda’s Customer Data Platform doesn’t just collect first-party data, but it compiles that customer data into one central database to be used for marketing automation.


Excerpt from the main article:

Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as revenue generated from advertising, event registrations, etc.   Besides just measuring revenue, customer lifetime value is also a hugely important predictive metric. This one number can tell you:   How well your company is onboarding and retaining customers  How effective your retargeting, upselling and cross-selling tactics are   How many customers you need to pursue each year to hit revenue goals   How quickly you can expect your company to grow   How attractive


9 Surefire Ways to Increase Your Customer Lifetime Value – Omeda was originally published on Omeda

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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