Omeda’s Customer Data Platform doesn’t just collect first-party data, but it compiles that customer data into one central database to be used for marketing automation.
Excerpt from the main article:
Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as revenue generated from advertising, event registrations, etc. Besides just measuring revenue, customer lifetime value is also a hugely important predictive metric. This one number can tell you: How well your company is onboarding and retaining customers How effective your retargeting, upselling and cross-selling tactics are How many customers you need to pursue each year to hit revenue goals How quickly you can expect your company to grow How attractive
9 Surefire Ways to Increase Your Customer Lifetime Value – Omeda was originally published on Omeda