A knowledge base is an important tool for sales enablement, as it allows sales teams to do their jobs more efficiently and helps prospects find answers to their questions quickly. It should be comprehensive, cover a lot of ground, and be easy to find on the website. It should also be informative and touch on various areas within the offered product or service. It can help prospects become better educated and qualified, and it can help the sales team by providing a reliable source for the content they need and by allowing them to re-engage with dormant leads. To ensure it is effective, titles should be simple, content should be concise, visuals should be included, and it should be regularly evaluated.
Excerpt from the main article:
A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently. And when your sales team is enabled, you get more deals past the finish line — which in turn benefits your entire organization. Not convinced yet that it’s worth the effort? Keep reading to learn more about what constitutes
A Knowledge Base: The Sales Enablement Tool Your Business Needs – Benchmark Email was originally published on Blog – Benchmark Email