Adweek assembled a cross-section of CMOs for a spirited roundtable. They discussed everything from productivity amid economic uncertainty to collaborating with C-suite peers. They talked about utilizing the skills they honed during the pandemic as they navigate the year’s economic headwinds.
Excerpt from the main article:
As the industry kicks off 2023 under a cloud of economic uncertainty, no one is affected more directly than marketers, who not only are tasked with deciding what and where to spend under decreased budgets—determination that will impact the rest of the advertising ecosystem—but must also determine how to best guide their brands to grow their respective businesses. To hear directly from those marketing leaders and learn how, where and why they will be making strategy decisions in the new year, Adweek assembled a cross-section of CMOs—from big and small companies, upstarts and legacy organizations and a mix of B2B
Adweek’s Outlook 2023 Package Analyzes What’s to Come was originally published on Adweek Feed