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HomeESPsOracle Marketing CloudAnalyse and Optimise Mobile App Campaigns for User Segments

Analyse and Optimise Mobile App Campaigns for User Segments

Greetings, tech enthusiasts! Today, we’ll be diving into Oracle’s latest blog post on mobile app campaigns. In a nutshell, the post suggests that in order to optimize your mobile app campaigns, you need to analyze and target specific user segments.

The author argues that targeting everyone with the same generic message simply won’t cut it. Instead, you need to break down your audience into smaller, more specific segments based on factors such as demographics, behavior, and preferences. This allows you to tailor your messaging and offers to each segment, resulting in higher engagement and conversion rates.

But that’s not all! The post also suggests using advanced analytics tools to measure the effectiveness of your campaigns and make data-driven decisions. By tracking key metrics such as user acquisition costs, retention rates, and revenue per user, you can continuously optimize your campaigns for maximum ROI.

In conclusion, if you want to succeed in the competitive world of mobile app marketing, you need to go beyond the one-size-fits-all approach and start targeting specific user segments. So, what are you waiting for? Get analyzing and start optimizing!

Excerpt from the main article:

As a data driven mobile app marketer, you are used to closing the loop for your Oracle Responsys marketing campaigns by reviewing campaign performance metrics. However, do you drill down one level deeper to understand campaign performance by user segments?

Analyse and Optimise Mobile App Campaigns for User Segments was originally published on Modern Marketing Blog

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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