Mailbox providers don’t just look at spam complaints – they also monitor things such as opens, clicks, and activity vs. inactivity to determine inbox placement. It is crucial to receive your subscribers’ consent when managing lists.
Excerpt from the main article:
We often stress about things like needing to grow our email lists or think that cleansing them might get rid of potential readers or customers. However, we overlook the fact that our lists can say a lot about us as senders. In other words, how well-managed (or not) our list is can clue spam filters in on whether we’re adhering to best practices…or not following them at all! Our lists are essential to selling, informing, and exciting people about our brand. However, it is critical that we follow best practices or else spam filters will penalize us over time. Inboxes
Are Spam Filters Hurting You? 4 Tips to help you | Webbula was originally published on Blog
