A high cart abandonment rate means losing potential customers on the checkout pages. It can show you how trustworthy your checkout process is and indicate whether your revenue will go up or down. By understanding why customers are abandoning their carts, you can start to make changes that will help reduce cart abandonment rates.
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Written by Andriy Boychuk. No matter how long you have been dabbling in eCommerce, you must have encountered abandoned carts. These are situations where a customer adds one or more items to their cart but doesn’t complete the purchase. Simply put, he or she simply gives up on the purchase and moves on. And while it is expected that some customers are simply window shoppers, when the abandonment rate keeps increasing, it is a clear indication of a greater problem. So to avoid escalation, it is best to keep up with shopping cart abandonment statistics, calculate your abandonment rate, and
Average Cart Abandonment Rate: Statistics and Ways to Improve | Flowium was originally published on Flowium
