Of the companies polled, 71% will increase their ABM (Account Based Marketing) spending, with average budget growth of 13.1%. Only 18% utilize all three types of ABM, while 29% deploy two and 53% are limited to one. Few ABM practitioners have complete tech stacks, although more than 60% have CRM, website and account insights technology.
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by Ray Schultz , January 6, 2023 B2B marketers are planning to invest in account-based marketing (ABM) this year, judging by Elevating ABM: Building Blocks For Long-Term Growth, a study from Momentum ITSMA and the ABM Leadership Alliance. Â Of the companies polled, 71% will increase their ABM spending, with average budget growth of 13.1%. And 50% will allocate more for staff, with an average boost of 9.7%.But serious challenges remain, including:Tracking and measuring ABM resultsDeveloping campaign assets that are mass customizable to allow a scale.
B2B Brands Are Spending On ABM This Year, Study Finds was originally published on MediaPost.com: email
