Tuesday, January 31, 2023
Ad - Web Hosting from SiteGround - Crafted for easy site management. Click to learn more.
HomeNews/EducationEmail Marketing DailyB2B Brands Are Spending On ABM This Year, Study Finds

B2B Brands Are Spending On ABM This Year, Study Finds

Of the companies polled, 71% will increase their ABM (Account Based Marketing) spending, with average budget growth of 13.1%. Only 18% utilize all three types of ABM, while 29% deploy two and 53% are limited to one. Few ABM practitioners have complete tech stacks, although more than 60% have CRM, website and account insights technology.


Excerpt from the main article:

by Ray Schultz , January 6, 2023 B2B marketers are planning to invest in account-based marketing (ABM) this year, judging by Elevating ABM: Building Blocks For Long-Term Growth, a study from Momentum ITSMA and the ABM Leadership Alliance.  Of the companies polled, 71% will increase their ABM spending, with average budget growth of 13.1%. And 50% will allocate more for staff, with an average boost of 9.7%.But serious challenges remain, including:Tracking and measuring ABM resultsDeveloping campaign assets that are mass customizable to allow a scale.


B2B Brands Are Spending On ABM This Year, Study Finds was originally published on MediaPost.com: email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Ad - Managed WordPress Hosting from SiteGround - Powerful, yet simple to use. Click to learn more.

Most Popular

Recent Comments

>