According to a benchmark study from Terminus, email signatures have the highest click-through rate. LinkedIn ads also produce strong click-through rates. The most effective background colors are blue, black, and green, the study finds.
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by Ray Schultz. Here’s a hint for B2B email marketers who are wondering about which tools to use. They should use email signatures, according to B2B Digital Advertising, a benchmark study from Terminus. Email signatures — which carry no cost for placement or clicks — have the highest click-through rate seen, from .50% to .80%, the company claims. LinkedIn ads also produce strong click-through rates. But while they may cost as much as $30 per CPM, they can generate click-through rates of up to .60%, Terminus says. As a result of this analysis, Terminus also urges B2B brands to use messaging
B2B Brands Urged To Use Email Signatures, Messaging was originally published on MediaPost.com: email