The best time to send an email newsletter is when your subscriber is ready to buy. This can depend on their place in the customer lifecycle, as well as yearly fluctuations in buying behavior. Examples of this include sending emails related to New Year’s resolutions and campaigns for abandoned cart emails. Companies should also consider the underlying needs and wants of their subscribers when crafting an effective email marketing campaign. The goal is to provide a reasonable excuse to buy and capitalize on times when the subscriber is ready to purchase.
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“When is the best time to send your email newsletter?” I get asked that question all the time. And totally understandable. Timing affects conversion and engagement. And every time you are finished writing your email, you have to schedule it. Most are asking for the best days in the week or the best time of day.But have you ever thought about the best time to send your email from a different angle? Because the best time to send an email is….. when the subscriber is ready to buy.