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HomeNews/EducationAdWeekBloomberg Media's CEO on Programmatic Open Marketplace Exit

Bloomberg Media’s CEO on Programmatic Open Marketplace Exit

Bloomberg Media is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace. CEO Scott Havens spoke with Adweek about the impact of Bloomberg’s move away from open marketplace programmatic ads.


Excerpt from the main article:

Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a “healthier consumer subscription business will provide fertile ground for stronger advertising,” said CEO Scott Havens. The CEO spoke with Adweek about the impact of Bloomberg’s move away from open marketplace programmatic ads, his revenue outlook for 2023 and his clients’ top priorities this year.


Bloomberg Media’s CEO on Programmatic Open Marketplace Exit was originally published on Adweek Feed

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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