Tuesday, January 31, 2023
Ad - Web Hosting from SiteGround - Crafted for easy site management. Click to learn more.
HomeNews/EducationAdWeekBrands Will Continue to Prioritize Multicultural Marketing

Brands Will Continue to Prioritize Multicultural Marketing

Marketers need to see multicultural marketing as mainstream marketing. No longer should brands silo audiences with messages that don’t align with a brand’s mass marketing communications. From 2016 to 2060, the Census Bureau projects the white, non-Hispanic population to fall from nearly 200 million to 180 million.


Excerpt from the main article:

Last October, Marc Pritchard, P&G’s chief brand officer and one of the most influential people in marketing, delivered a message that some marketers have embraced for years. At the ANA Masters of Marketing Conference, Pritchard explained two things to the several thousand attendees. First, marketers need to see multicultural marketing as mainstream marketing. No longer should brands silo audiences with messages that don’t align with a brand’s mass marketing communications; instead, multicultural messages should heavily influence a brand’s mass messaging. Second, Pritchard would be investing heavily in Black-owned media to amplify those outlets and better reach the consumers who are


Brands Will Continue to Prioritize Multicultural Marketing was originally published on Adweek Feed

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Ad - Managed WordPress Hosting from SiteGround - Powerful, yet simple to use. Click to learn more.

Most Popular

Recent Comments

>