This article provides an introduction to calls to action (CTAs) in online marketing, which involve a direct ask to customers to do something specific to start or continue the customer journey. It discusses the benefits of CTAs and provides tips for writing good CTAs, such as making sure they fit the brand identity and are easy to spot. It also provides examples of CTAs and explains what makes them effective. Lastly, it encourages businesses to get creative with their CTAs and use clear language to encourage customers to move forward.
Excerpt from the main article:
You’ve got a good-looking website that functions well. You publish engaging and entertaining emails to targeted audiences. You even have catchy social ads. But are all of your potential customers clicking and converting? If not, you may need better call to action ideas.