This casino email marketing tip video explains how using PlayerID instead of email addresses can improve casino marketing ROI. iPost allows casino marketers to use PlayerID as the unique record identifier, unlocking the power of casino industry data and enabling marketers to use granular customer data. This is a great way to deliver specific, relevant messages that will be more successful.
Excerpt from the main article:
Andrew Kordek has spent 22 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs globally to maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently lives in the Chicago area with his lovely wife, his 20-year old son, and his dog Nugget. He is the only employee at iPost with a license plate that says EMAIL. Related Posts
Casino Email Marketing Tip – Leverage Player ID Instead of Email Address was originally published on iPost: Email & Messaging Software Platform