Rasa.io’s AI-driven content curation tools can help organizations and associations increase user engagement and boost their bottom line. Content discovery is the process of searching for and finding relevant content and understanding how and why audiences engage with it. Audience research is the backbone of content discovery and involves understanding who the audience is, their needs and motivations, and what might be holding them back. Popular content discovery tools include UpContent, Social Animal and Scoop.It, which can help organizations better understand their audience and create content that drives traffic. Rasa.io can be used alongside content discovery tools to help put the best content in front of existing subscribers.
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If you are not adopting AI technologies, you may be setting yourself as well as your audience behind the curve. AI is set to disrupt many industries in the coming years, including marketing and content discovery. At rasa.io, we use AI-driven content curation tools to help users fill their newsletters with quality, relevant content personalized to subscribers’ unique interests. These hyper-personalized newsletters are helping organizations and associations increase user engagement and boost their bottom line. But what if you could take it even further by understanding the content discovery process that drives new members to your organization? While AI-driven content
Content Discovery and AI-Driven Curation: The Perfect Combination | rasa.io was originally published on rasa.io