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HomeESPsOracle Marketing CloudContinued Marketing Investments More Vital than during Past Downturns

Continued Marketing Investments More Vital than during Past Downturns

This article discusses why it is important for brands to increase their marketing efforts during a potential economic downturn. It points to platform privacy changes, mounting legal compliance issues, and unrelenting competitors as reasons to invest more in marketing. It also mentions that a likely short and shallow recession means companies must be ready to capitalize on the economic rebound quickly. Oracle Marketing Consulting is mentioned with a focus on helping clients achieve business growth outcomes and maximize their software investments.


Excerpt from the main article:

When times get tough, brands rely even more on their marketing efforts. But that’s not the only reason to accelerate your marketing spend during this particular downturn. Here are four others…


Continued Marketing Investments More Vital than during Past Downturns was originally published on Modern Marketing Blog

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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