CRM data is key to driving sales, but it is important to only store useful information in the CRM and to keep it up to date. There are four main types of CRM data: descriptive, identity, behavioral, and quantitative. Benefits of a CRM include personalizing customer experience, increasing business growth, improving analysis and forecasting accuracy, and segmenting customers. It is important to follow a regular maintenance schedule, be aware of usability, run regular reports, and train the team when using a CRM to ensure data quality.
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Your customer and prospect data is the key to driving sales. So you should collect as much information as you can, right? Not necessarily. There is such a thing as having too much data—it makes your CRM unmanageable. Not to mention the fact that having excess data makes it even more difficult to follow relevant consumer privacy laws. As your business grows and you interact with your customers across an increasing number of channels, it becomes tricky to know how to engage individual contacts and use their data in helpful ways. Over time, your contacts will become duplicated and your
CRM Data: What It is and How to Use It to Your Advantage was originally published on Blog – Validity