Dark Mode is a darker color palette for low-light or nighttime environments. Some email clients let you change their UI to Dark Mode, but that doesn’t impact how your HTML email is rendered. If you’re not a fan of these Default styles, you might want to go with the third option: design and code your own Dark Mode theme.
Excerpt from the main article:
Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about 34% used Dark Mode as of August 2022, representing steady adoption year over year. Dark Mode has solidified its rightful place in the inbox—but making sure emails look great in this reading environment can be a big challenge for email marketers. Consider this your all-in-one hub to all …
Dark Mode Email: Your Ultimate How-to Guide – Litmus was originally published on Litmus
