The BIMI (Brand Indicators for Message Identification) sender logo standard finally hit the big time in the second half of 2022. Yahoo and Gmail are blocking more mail, more than they used to block in years past. The vast majority of opens in mail sent by B2C senders are being pulled through Apple’s MPP proxy process.
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It’s that time again! Time to forecast what we here at Kickbox think the coming year will hold with regard to trends in email deliverability and email marketing best practices. To do that, I’m going to apply a specific methodology. “Past performance is not indicative of future results” may be true when it comes to investing, but when it comes to the current and future states of deliverability and email marketing, looking back over the past year to look for what new and significant things have bubbled to the surface can be a solid indicator of what challenges other clients
Deliverability in 2023: Looking Back, Looking Forward was originally published on Kickbox Blog