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HomeESPsSendGridDelivered, Bounced, Blocked, and Deferred Emails

Delivered, Bounced, Blocked, and Deferred Emails

This blog post provides an overview of the different statuses that can be assigned to an email after it has been sent. The statuses are “Delivered,” “Bounced,” “Blocked,” and “Deferred.” “Delivered” means the email was successfully delivered to the recipient’s inbox. “Bounced” refers to an email that could not be delivered due to a hard bounce, such as an invalid email address, or a soft bounce, such as a full inbox. “Blocked” emails are those the recipient’s email provider blocks due to suspected spam or malicious content. “Deferred” emails are those that are temporarily delayed by the recipient’s email server but may still be delivered at a later time. The key takeaway from the post is that understanding these email statuses is crucial for improving email deliverability and ensuring that emails are delivered effectively to their intended recipients.

Excerpt from the main article:

Great email marketers are always finding ways to tell more compelling stories with their data. Stories, you ask? Yes, your data tells a great many stories that can help you, the sender, understand what’s happening with your email campaigns. Are people registering too many spam complaints? Are my open rates changing? Why are so many people opting out of my messages? The data you get back when you send a campaign, and the questions those data points raise, are the starting points for understanding what story your results tell you. Naturally, data points such as opens and spam complaints tell

Delivered, Bounced, Blocked, and Deferred Emails | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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