The GetResponse marketing team runs their own webinar marketing campaigns by answering key questions such as the goal of the campaign, who it is for, what the content will be, when it will be held, and what follow-up activities will take place. They use the GetResponse platform to create the webinar, setting up the registration page, invitation email, and popups, and promote the webinar using social media, partners, and paid ads. After the webinar, they send out a follow-up email to those who registered.
Excerpt from the main article:
Customers often ask us: “How can I use GetResponse to promote my business?” We’ll start by sharing other customers’ success stories for inspiration, and we’ve also decided to show you how our Marketing Team uses GetResponse to promote and educate about, well, GetResponse. In this article, I’ll talk about how we run webinar marketing campaigns. And since we organize close to 40 webinars every year, with our top one so far attracting more than 4,000 registrants, there’s a lot to talk about. Hopefully, by sharing the exact same process our team follows, this article will inspire you to look into
Dogfooding: How the GetResponse Marketing Team Uses Its Own Platform to Run Webinar Campaigns was originally published on GetResponse Blog