Up to half of customer churn comes from failed payments. Dunning emails can be automated and sent as soon as a payment fails. This way, customers can immediately take action and maintain their subscriptions. If your customer doesn’t act immediately, you’ll need to remind them via a series of dunning emails.
Excerpt from the main article:
One of the biggest benefits of subscription models is their predictability: Subscribers receive a steady stream of content or products each month, while businesses get a predictable source of revenue. Payment failures — whether due to credit card updates or expirations, network connectivity issues, or simple forgetfulness — disrupt this seamless flow of value. Left unaddressed, they can threaten your company’s long-term growth, as up to half of customer churn comes from failed payments. The solution? Automate and streamline your payment recovery process. One of the best ways to do this is with a dunning email. These are automated targeted
Dunning emails: recover payments and retain subscribers – Omeda was originally published on Omeda
