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HomeConsultantsEmail Tool TesterE-Commerce Email Marketing Statistics for Major Retailers (2023)

E-Commerce Email Marketing Statistics for Major Retailers (2023)

The fashion retail sector sends the highest volume of marketing emails, averaging 31 emails a month. Nordstrom, Kohls, H&M and ASOS kept sending emails even after unsubscribing. Salesforce was the most popular email service provider, with 48% of companies in the study using this service.

Excerpt from the main article:

Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies

E-Commerce Email Marketing Statistics for Major Retailers (2023) was originally published on

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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