The fashion retail sector sends the highest volume of marketing emails, averaging 31 emails a month. Nordstrom, Kohls, H&M and ASOS kept sending emails even after unsubscribing. Salesforce was the most popular email service provider, with 48% of companies in the study using this service.
Excerpt from the main article:
Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies
E-Commerce Email Marketing Statistics for Major Retailers (2023) was originally published on EmailToolTester.com