The customer lifecycle is a process your customer goes through, from the first point of contact with your brand to becoming a repeat buyer. It usually consists of five stages: awareness, consideration, conversion, retention, and advocacy. Understanding your customer lifecycle shows you how to communicate with your customers better and what actions to take at each stage.
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Written by Andriy Boychuk Customers. They are the lifeblood of any business. And while running a business involves a lot of things, building a relationship with your customers is probably one of the most important factors contributing to your business’s success. Every new customer acquired is a customer with the potential to stay with your business for a long time. But how do you ensure they stick around for longer? The answer is: by mapping and analyzing their customer lifecycle. Doing this allows you to gain valuable insights into your customer’s experience and interactions with you so you can build
eCommerce: What is Customer Lifecycle and How to Use it for Your Online Business | Flowium was originally published on Flowium