This article describes how integrating CRM, and email marketing can help SMB owners work less and accomplish more. It explains how combining the two platforms allows users to track contacts and correspondences, manage tasks and follow-ups, segment contacts based on interests, and craft customer journeys. Finally, it emphasizes the importance of using simple yet effective tools to save time and increase sales.
Excerpt from the main article:
We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about? Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and customer service rep, and creative director (just to name a few). Finding a balance — let alone finding the time to get everything done — is tricky, which is why most SMB owners seek out all the help they can get with generating more sales
Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups – Benchmark Email was originally published on Blog – Benchmark Email
