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HomeNews/EducationEmail Marketing DailyEmail And SMS Saw Tepid Growth In 2022, Study Finds

Email And SMS Saw Tepid Growth In 2022, Study Finds

According to a Zip study of 1,056 U.S.-based finance and accounting professionals, there are many challenges facing B2B teams when selling tech products. These include difficulty in the B2B buying process and slow employee experience. Despite this, companies are still buying, and most firms use phone calls, texting, Excel, and email to manage initial purchase requests. The top priorities for the coming year are increasing efficiency, ensuring compliance, and reducing operating expenses. Automation is seen as a solution, but only 30% of businesses have a fully automated process in place.

Excerpt from the main article:

by Ray Schultz. Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook for Advertising, Marketing and Data 2023: Clouds on the Horizon?, a report by Winterberry Group. A total of $6 billion was spent on email, versus $98.4 million for search and $60 million for paid social. But growth decelerated in most channels from 2020 to 2023 for an average of 5.8% — down from a high of 20.8% heading into 2021. Total annual advertising and marketing spending grew to $480.2 billion, a 9.8%

Email And SMS Saw Tepid Growth In 2022, Study Finds was originally published on MediaPost.com: email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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