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HomeConsultantsSpam ResourceEmail authentication, fact vs fiction

Email authentication, fact vs fiction

DMARC does not govern inbox placement. If you have DKIM fully in place, implementing Sender Policy Framework (SPF) with your own custom domain likely isn’t adding anything positive to a mailbox provider’s view of you. A customized SPF domain that ‘aligns with’ (is part of the same domain as) your from domain helps prevent some messages from failing DMARC.

Excerpt from the main article:

The other day, I ran across a complaint on Linkedin. “Just saw another email go to the Promotions Folder with DKIM, SPF, and DMARC set up perfectly. Stop telling people this will fix their e-mail problems!” It’s not the first time I’ve heard this, and I can understand why the author is frustrated. But, it’s important not to miss the true point — email authentication will help to improve inbox delivery. Because it does! But there’s a nuanced explanation to go along with that. The devil truly is in the details. Email authentication is fantastic. SPF and DKIM both allow you …

Email authentication, fact vs fiction was originally published on Spam Resource: All Things Deliverability

Richelo Killian
Richelo Killian
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.


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