This article summarizes the results of an email deliverability test conducted by Email Tool Tester to assess the performance of 15 email marketing services, such as Mailchimp, Constant Contact, and AWeber. The results show that ActiveCampaign claimed the #1 spot with 93%, followed by Mailchimp with 92.7%, and MailerLite with 91.7%. Additionally, the deliverability rate for all providers tends to be between 83 and 89%. The results also indicate that deliverability rates tend to fluctuate over time and that ISPs’ spam filters are getting harder to pass through. Lastly, the article provides a guide on best practices and advice on improving email deliverability.
Excerpt from the main article:
I can’t believe that with this email deliverability test, we’ve completed ten tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email marketing providers).I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam?If you’d like to make a comparison between this deliverability test and the previous one …
Email Deliverability Test Results [Jan 2023] was originally published on EmailToolTester.com