This article discusses the different font-family options available to marketers when designing emails. It includes custom fonts, web fonts, web-safe fonts, and system fonts, each of which has its advantages and disadvantages. It also provides tips on creating font stacks, including selecting no more than two fonts and using weights and styles to make the message more cohesive. Lastly, it recommends creating templates to make font choices with the brand in mind to reduce design decisions and speed up the design process.
Excerpt from the main article:
Picking fonts for the HTML text in your marketing emails isn’t like picking fonts for a direct mail piece. Inboxes limit your font options. Here’s how to make the most of email’s font options and avoid problems.
Email Marketing Font Stacks: Defining Your Font-Family was originally published on Modern Marketing Blog