Email newsletters allow businesses to engage leads and customers while building a community of loyal brand advocates. Morning Brew transforms business news into an enjoyable and entertaining read. New York Times Cooking provides recipes for home cooks in a casual, first-person voice. Harry’s Newsletter from Marketing Examples has a loyal fan base, usually around 2 minutes.
Excerpt from the main article:
Marketers often consider email newsletters a must-have for email programs because these allow businesses to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third Tuesday of the month” mentality can be hard to shake. This is risky because it can lead to recipients not opening emails, unsubscribing, or reporting your newsletter as spam. So if you’re looking for newsletter inspiration to help you avoid this trap, look no further …
Email Marketing Newsletter Examples | Twilio SendGrid was originally published on SendGrid Email Deliverability Blog | SendGrid
