Colleges and universities are discovering the value of email marketing as a way to connect with students, alumni, and potential students. In a recent blog post, iContact offers tips for these institutions to effectively reach their audiences through email. One key tip is to segment email lists based on the recipient’s relationship with the university, such as current students, alumni, or prospective students. This allows for targeted, personalized messaging. Additionally, it’s important to make sure emails are mobile-friendly and have a clear call to action. The use of eye-catching subject lines and attractive design can also increase email engagement. By following these tips, universities can successfully use email marketing to connect with their communities.
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6 Email Marketing Tips for Colleges and Universities Email marketing is still the most reliable, go-to communication tool for a wide range of industries, including higher education. With email marketing, colleges and universities can recruit prospective students, share department news with current students, raise funds for important initiatives, and keep parents, faculty, and alumni informed of upcoming campus events. Higher Education Email Marketing Tips To make the most of email marketing campaigns, here are seven email marketing tips that colleges and universities should follow: 1. Determine your primary objectives and goals in higher education An effective email marketing campaign always begins by defining your main goals and objectives. For colleges and universities specifically, these could include: increasing admission rates engaging with prospective students improving communication with the student body keeping faculty informed boosting awareness encouraging alumni to make donations to support programs Before creating any marketing campaign, determine what it
Email Marketing Tips for Colleges and Universities | iContact Blog was originally published on iContact Blog
