A clean white page with a striking image in the center will capture more people’s attention. Pull out everything that could distract your reader from these main points. Eye-catching imagery is the easiest way to build curiosity in your subscribers. Make the mystery a focal point on the page and your email recipient will feel compelled to click for more.
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When a lot is going on within a single page, it can cause anxiety and a feeling of pressure in the reader. Even when your subscriber is eager to learn what’s new with your organization, line after line of text crammed into a small space amongst images and links, and calls to action can scare them away. It feels complex and time-consuming and immediately becomes something one has to commit to rather than something one can simply enjoy. A minimalist approach eliminates all of those negative feelings and replaces them with calm. A crisp, clean white page with a
Email Newsletter Design: The Benefits of Taking a Minimalist Approach | rasa.io was originally published on rasa.io
