Simon Harper is an email marketing and web design expert who has helped his clients generate over £2 million in online sales. He advises marketers to take advantage of email newsletters instead of relying solely on social media platforms, since newsletters are a direct source for first and zero-party data. He also recommends using email list quality and maintenance to improve deliverability and maintain list health. In order to best engage with readers, he suggests asking them questions and getting their feedback, as well as sending surveys to determine what they want to read. Finally, he stresses the importance of having an engaged list rather than a large list with little engagement.
Excerpt from the main article:
Email expert and Mailchimp Pro partner Simon Harper talks to ZeroBounce about email newsletter marketing and the most common email mistakes to be aware of in 2023. He didn’t get the position, so he took the leap to establish a business for himself. He’s been at it ever since. Simon Harper is a web design and email marketing expert. A United Kingdom-based WordPress, WooCommerce and Mailchimp partner, his clients have generated more than £2 million. There’s a lot marketers can learn from Simon. Aside from a positive mindset, the importance of the two C’s: Consistency and Communication. Tell us a
Email Pro Simon Harper, on Email Newsletter Marketing and the Most Common Email Mistakes was originally published on ZeroBounce Blog