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HomeNews/EducationEmail Marketing DailyEmail Rated As Top B2B Lead Generation Tool

Email Rated As Top B2B Lead Generation Tool

Sapro surveyed 359 marketing decision makers, and analyzed nearly 50 million emails. 77% of B2B buyers prefer to be contacted by email, more than double any other channel. Of the companies polled, 32% do not do any form of email prospecting. Overall, 88% of UK companies expect a recession.


Excerpt from the main article:

by Ray Schultz , 7 hours ago Email is the most popular B2B marketing channel for both senders and recipients in the UK, according to The State of Prospecting 2023, a new study from Sopro.Among marketers, 59% believe email is more than twice as effective at generating leads than PPC and paid social media. Next  are referrals (42%) and webinars or face-to-face events (24%)Moreover, 77% of B2B buyers prefer to be contacted by email, more than double any other channel. Perhaps alarmingly, 23% utilize bought lists to conduct prospecting, although Sopro cautions against it.


Email Rated As Top B2B Lead Generation Tool was originally published on MediaPost.com: email

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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