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HomeNews/EducationEmail InsiderEmail Sand Traps: How To Keep Your Messages From Being Blocked

Email Sand Traps: How To Keep Your Messages From Being Blocked

Email bounces are like letters marked ‘Return to sender’ — and a hard bounce is worse because it could be permanent. But those outcomes can be avoided by putting your emails through a nuanced, pre-send process. Here are some effective tricks.


Excerpt from the main article:

by Ray Schultz , Columnist, January 6, 2023 Spam folders are storage spaces for unwanted emails.  Email bounces are like letters marked “Return to sender” — and a hard bounce is worse because it is permanent. This may sound discouraging. But those outcomes can be avoided by putting your emails through a nuanced, pre-send process, according to How to Improve Email Deliverability and Optimize Each Send, a paper by Litmus and Salesforce.  Here are some effective tricks: IP Warming. This is is the practice of “slowly sending emails from a new IP address or domain name and gradually increasing send volume over time until you’ve “proven”


Email Sand Traps: How To Keep Your Messages From Being Blocked was originally published on MediaPost | Email Insider

Richelo Killian
Richelo Killianhttps://www.inboxjam.com/
Richelo "Rich" Killian has over 30 years of experience in the information technology field, and more than 15 years of experience in email deliverability and marketing.
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