Email bounces are like letters marked ‘Return to sender’ — and a hard bounce is worse because it could be permanent. But those outcomes can be avoided by putting your emails through a nuanced, pre-send process. Here are some effective tricks.
Excerpt from the main article:
by Ray Schultz , Columnist, January 6, 2023 Spam folders are storage spaces for unwanted emails. Email bounces are like letters marked “Return to sender” — and a hard bounce is worse because it is permanent. This may sound discouraging. But those outcomes can be avoided by putting your emails through a nuanced, pre-send process, according to How to Improve Email Deliverability and Optimize Each Send, a paper by Litmus and Salesforce. Here are some effective tricks: IP Warming. This is is the practice of “slowly sending emails from a new IP address or domain name and gradually increasing send volume over time until you’ve “proven”
Email Sand Traps: How To Keep Your Messages From Being Blocked was originally published on MediaPost | Email Insider